AnchorCert Protect

What is AnchorCert Protect?

From the Website: https://anchorcertpro.co.uk/

A Unique Testing Methodology.

AnchorCert Protect is a unique UKAS-accredited testing methodology that identifies and measures a suite of 16 metallic elements that may cause Allergic Contact Dermatitis (ACD) and provides regulatory compliance in relation to REACH, Nickel and General Product Safety Regulations for jewellery, watches and other products including spectacles, hair accessories and clothing trims.

AnchorCert Analytical were commissioned by a leading UK high-street retailer who, following their extensive customer research, had discovered that more than 1 in 4 of their customers avoided wearing their jewellery for fear of an allergic reaction.

Keen to improve their products and overall experience for their customers, they approached AnchorCert Analytical to develop a brand new testing methodology to assess the reactivity of metals used in jewellery to help reduce the likelihood of an adverse skin reaction.

As a result, AnchorCert Protect was conceived and implemented across the whole jewellery and watch collection. Since then, it has exceeded all expectations. Sales of costume jewellery and watches have increased by over 20% and returns due to allergic reaction has reduced. In addition, the customer experience was vastly improved which in turn increased customer confidence and loyalty.